Sales portals are sometimes called digital sales platforms. Sales portals take various forms and can be anything from an online storefront to an online operation system that connects people to companies. But the most common usage of the word applies to a central hub for sales information where your sales staff and others can visit to access a multitude of tools from across your company. Sales portals can help you reach your customer base and drive more sales than you ever thought possible. But how do you set up your sales portals and ensure they are effective?
Provide sales teams with the information they need
It’s essential to understand the entire concept of sales portals so that you can get one that works for your company. Sales portals are designed to provide sales teams with the information they need to complete their daily sales process from anywhere they may be. This includes both your Web presence and the sales pages of your company’s website or blog. The goal is to make your sales process easy and streamlined wherever your sales agents are working. Sales portals provide your sales teams with the information they need, when they need it, to complete each part of your daily sales process.
Customized Web Page
The first step in setting up your sales portals is to create a customized Web page with a specific purpose. One example of a custom Web portal might be a place order form that is accessed when someone inserts their credit card number. An effective sales portal is that: tailored to the individual salesperson at each place of business. That means that instead of having salespeople wander around your store or website searching for sales tools and inventory sources, they can use the same Web portal to access all of this information from one central location. Place order forms and inventory lists can be customized to include all of the information that is necessary to complete the various tasks that your sales staff performs every day.
Manage and monitor the information
Once you have created your personalized sales portal using your custom Web content management system, you will then need to take the same approach to manage and monitor the information that is provided on it. This is done through the use of an integrated enterprise content management system (ECMS). An ECMS is a computerized system that is designed specifically for managing and maintaining comprehensive information on your company’s websites, blogs, and social media pages. An essential advantage to using an enterprise content management system is that it allows you to quickly and easily integrate all of your Web content into one centralized location. With this in mind, you must select a competent, reliable, and cost-effective ECS provider to manage your company’s Web portal.
Allow you to quickly and easily create and customize incorporate the data to support your sales process
Sales portals built with established enterprise content management systems allow you to quickly and easily create and customize your company’s website and incorporate the data to support your sales process. One way that you can quickly and easily accomplish this task is through the use of sales enablement platforms. Sales enablement platforms are a set of tools, applications, and modules that are designed to facilitate the management and creation of interactive sales portals and support the various aspects of Web marketing and sales. A prime example of a sales enablement platform includes sales portals and price sheets that are created with Microsoft’s FrontPage and Adobe’s Dreamweaver. These are the industry standards when it comes to creating and maintaining highly interactive and functional websites.
When it comes to supporting your sales team, proper sales portals are essential. The use of sales enablement platforms ensures that your team can manage the data they must present to their customers to make informed decisions on products and services. Sales rep portals also provide your organization with a mechanism to keep up with the fast-changing face of the Internet and establish yourself as a cutting-edge player in your particular industry. You can respond to the market demands and emerge as a leader in your particular industry.