December 10, 2023

Louis I Vuitton

Savvy Car Technicians

Host/Havas lifts the bonnet on Avis Budget Group’s new creative for its Apex Car Rentals brand


Vehicle rental firm, Avis Funds Group, has unveiled its new innovative for its Apex Car Rentals model, with a start campaign by way of agency husband or wife Host/Havas.

The function celebrates Apex’s system positioning of ‘Making Additional Ordinary’, focusing on the brand’s popularity for turning all people concealed extras you generally have to shell out for into an normal and upfront component of their providing – this sort of as no more charges for drivers aged under 25 yrs and no one particular way charges, further driver expenses or reserving expenses.

Working across BVOD, on the internet, programmatic outdoor, social movie (TikTok in NZ) and electronic exhibit, the new marketing campaign even more cements Apex Motor vehicle Rentals as a leading brand name supplying benefit for revenue for its clients in equally Australia and New Zealand.

Avis Funds Team head of internet marketing, product or service & PR, Pacific, Vanessa Wolczak mentioned: “From launching in one particular location at Brisbane airport 10 a long time back, to acquiring places in most Australian states, Apex Auto Rentals is at the forefront of delivering value for dollars for our shoppers.


“Apex Car or truck Rental consumers pick us as they know that when they reserve their car, there are no concealed costs. This campaign really cements the messaging of simple, clear pricing, wherever extras appear as common.”

Host/Havas Senior Resourceful, Pete Sherrah explained: “There’s nothing even worse than not knowing what you’re going to end up paying when leasing a auto. Apex is a reliable model in New Zealand and is now a formidable participant in the Aussie motor vehicle rental market because they give you every little thing you need to have and almost nothing you do not. Considerably like our great shopper companions. We’ve comprehensively relished doing work with the team to get this work into sector and lower by a cluttered classification.”


Consumer: Apex Car Rentals

Inventive Company: Host/Havas

Manufacturing Co: Playtime

Director: Imogen Grist

Audio: Track Zu

Media: Havas Media


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