Auto rental firm, Avis Finances Team, has unveiled its new inventive for its Apex Car or truck Rentals manufacturer, with a start campaign via agency lover Host/Havas.
The function celebrates Apex’s platform positioning of “Making Excess Ordinary”, concentrating on the brand’s reputation for turning all all those hidden extras you usually have to pay out for into an ordinary and upfront section of their offering – these as no supplemental prices for drivers aged underneath 25 several years and no just one way fees, more driver charges or booking expenses.
Managing throughout BVOD, on the internet, programmatic outdoor, social video clip (TikTok in NZ) and electronic display, the new campaign additional cements Apex Auto Rentals as a leading brand name furnishing benefit for cash for its clients in equally Australia and New Zealand.
Avis Budget group head of marketing, product & PR, Pacific, Vanessa Wolczak reported, “From launching in a person place at Brisbane airport 10 several years back, to having destinations in most Australian states, Apex Automobile Rentals is at the forefront of delivering benefit for income for our clients.
“Apex Car or truck Rental prospects pick us as they know that when they reserve their car or truck, there are no concealed fees. This marketing campaign definitely cements the messaging of very simple, transparent pricing, the place extras occur as standard.”
Host/Havas senior innovative, Pete Sherrah extra, “There’s nothing at all worse than not being aware of what you are heading to stop up paying out when leasing a automobile. Apex is a reliable brand in New Zealand and is now a formidable participant in the Aussie car or truck rental market place because they give you every thing you have to have and very little you do not. Substantially like our great customer partners. We have carefully enjoyed functioning with the group to get this operate into market and minimize by a cluttered class.”