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With the Android Automotive Working Process (OS), Google is set
to make the sharpest rise in the infotainment system area in the
up coming 5 years. From its introduction in 2017 until eventually now, the
operating program has already been integrated in 13 car types
with a lot of much more to observe. The standout element is Google Automotive
Providers (Gas). The Gas suite provides alternatives for automakers to
embed a sequence of expert services from Google, which includes Maps, Enjoy Retail store,
and Assistant. Fuel are supplied through a licensing model to
automakers and is crafted on major of the Android Automotive OS.
Geely (Polestar and Volvo): Aside from the
Polestar 2, which was the very first design to use Android Automotive,
Volvo’s all-electric powered XC40 P8 and XC40 Recharge also leverages the
running system. In April 2022, Volvo extended the services to
XC90 and V60 designs. The Android Automotive OS is also readily available in
model yr (MY) 2022 and potential S90, V90, V90 Cross Place, and
XC60 types although the Volvo XC90, S60, V60, V60 Cross Nation, and
XC40 cars from MY 2023 are next to obtain the OS.
- Announced: February 2018
- Launched: July 2020
- Fuel integration: Certainly Google Assistant, Google Maps, and Google
Participate in Retail store (including Spotify, EasyPark, A Greater Routeplanner,
Team Classes, Vivaldi, and Video Participant)
Renault-Nissan-Mitsubishi: In September 2021,
Renault partnered with Qualcomm and Google to electric power the digital
cockpit of the Mégane E-Tech electric powered automobile (EV) with the Android
Automotive OS. The Austral model, which need to start in September
2022, is the following in line to be up-to-date with the OS. In 2018, the
Renault-Nissan-Mitsubishi Alliance declared a partnership with
Google to combine the OS across “many versions and brand names.”
- Announced: September 2018
- Introduced: September 2021
- Gas integration: Indeed Google Assistant, Google Maps, and Google
Perform Store (which include: EasyPark, Radioplayer, Sybel1, and
Vivaldi)
Normal Motors: The Hummer EV turned the GM
design to integrate the Android Automotive OS with the total suite of
Fuel. Apart from the HUMMER EV Pickup, GMC also claimed that Gasoline
will be readily available in the 2022 Yukon and Yukon XL and select trim
concentrations of the 2022 GMC Sierra 1500. Gasoline is also readily available in choose
2022 Chevrolet Tahoe, Suburban, and Silverado products, and on the
2023 Cadillac Lyriq design.
- Declared: September 2019
- Launched: November 2021
- Gasoline integration: Sure Google Assistant, Google Maps, and Google
Engage in Retail outlet (like YouTube Music, Google Podcasts, iHeart Radio,
TuneIn Radio, and radio.net)
Stellantis: There are plans to start the OS in
its vehicles commencing in 2023. Maserati was the initial model in this
umbrella to announce Android Automotive integration right before the
FCA-PSA merger, such as the Ghibli, Levante, and Quattroporte in
addition to the Chrysler Pacifica and Dodge Durango.
- Announced: July 2020
- Launched: 2023*
- Gas integration: Not to begin with Stellantis has highlighted
embedded navigation from TomTom, voice help from Amazon
Alexa, and SiriusXM 360L built into the initial autos launching
with Android Automotive.
Ford: Before in 2022, Ford stated that the
launch of automobiles with Android Automotive will be delayed immediately after
asserting the OS will be introduced on “many Ford and Lincoln
styles.”
- Declared: February 2021
- Released: 2023*
- Gasoline integration: Yes predicted
Lucid: In spite of the Android Automotive OS
announcement, Lucid is integrating its have one of a kind applications and utilizing
Amazon Alexa as the major voice assistant.
- Announced: May well 2021
- Launched: September 2021
- Fuel integration: No
Honda: In September 2021, the Japanese
automaker said that it would start autos with Android
Automotive starting off in 2022 but did not specify the names of the
models.
- Introduced: September 2021
- Introduced: 2022*
- Gas integration: Of course expected
BMW: In June, the German carmaker introduced
that it would be expanding its BMW OS 8 and integrating Android
Automotive OS into sure product sequence.
- Declared: June 2022
- Introduced: 2023*
- Gas integration: Not anticipated
Android Automotive current market outlook
According to S&P Global’s Characteristic Engineering Benchmarking,
the development level for Android Automotive deployment need to be the
most significant in the upcoming 5 several years. Android Automotive will possible
seize about 18% of the current market share by 2027 compared with all-around
1% now. QNX, a single of the leading proprietary automotive OS,
has now seen its marketplace share fall from more than 18% in 2020 to
all-around 14% in 2022, and we be expecting it will plunge to just in excess of 5% by
2027. This is a direct final result of the development of Android Automotive
and Automotive Grade Linux (AGL). We forecast AGL to increase from its
existing 13.7% share to all over 23% of the over-all market share by
2026. Generic Android, which retains all-around 32% of the share
currently, will marginally drop by 2026 but really should still make up
above a quarter of the total market place. Unlike Android Automotive,
which is a proprietary merchandise of Google, Generic Android is composed
of an open-resource product.
A single of the essential developments in this place took area in early
2021 when Ford introduced its switch from QNX to Android Automotive.
Presently, shut to 90% of Ford’s vehicles run on QNX, and that
selection will fall to just about a person-3rd in the subsequent 5 several years. On the
opposite, Android Automotive is anticipated to power about 50% of
Ford’s vehicles by 2027.
In April 2022, Volvo declared an in excess of-the-air (OTA) update to
a more recent variation of Android Automotive OS with accessibility to new application
types on Google Play, including navigation, charging, and
parking. With various updates anticipated above the subsequent few of
years, more than 80% of Volvo cars could run on Android Automotive OS by
2027.
Significance
Whilst bulletins of Android Automotive continue on to make
headlines, the genuine concentration should really be utilized to all those models on
their way to adopting GAS—which delivers big person experience
(UX) and license charge implications. A lot of of these announcements
which includes Rivian, BMW, and Stellantis with Uconnect 5 are in truth
nonetheless jogging off a base of Generic Android devoid of the whole
Google bundle of working system, middleware, platform, and of
class Fuel. Gas has introduced with it the revival of the in-car or truck
app keep, leveraging much more than ever from the consumer electronics
earth in comparison to preceding versions we have observed in the earlier. While
only 41 apps are now offered by the Enjoy Retail outlet on
Android Automotive, the listing of motor vehicle use-circumstance (or at minimum
vehicle-optimized) precise apps will go on to expand as adoption
boosts the consumer base for automakers and developers
alike.
This does not signify Gasoline is without competition—far from it.
Models these kinds of as Lucid and BMW are quite centered on differentiating in
this area and have decided the very best way forward to a customized
app setting, is to build an practical experience special to their brand
identification. Apple CarPlay’s important up grade declared previously in June
also paves the way for a Cupertino-themed inside, need to an
automaker wish to permit main car or truck details to enter CarPlay’s
area, which could deliver a very competitive environment from an
end buyer point of view as properly. Time will tell whether or not automakers
will concur to undertake the new edition of Apple Carplay or not, but
the automotive infotainment house is unquestionably heating up—with
Google presently having the lead.
Writer: Arnab Paul, Senior Investigation Analyst, Offer Chain
& Technological innovation, S&P Global Mobility
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